Why Early Adopters Should Be Part of Your Marketing Strategy

If we’re being honest, our society largely follows the masses. Most laws are governed by majority votes. The most influential people of our time have the highest number of Twitter, Facebook and Instagram followers. We merit creators (of any kind) by the volume in which they sell. It seems like a logical process: If the masses are taking to something, it must have value, right? Not always. 

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19 Famous Slogans for Brands

Being succinct is often a challenge when expressing what your brand does—which is exactly what slogans aim to do. Similar to a logo, which is the visual representation, slogans are the audible representation of your brand. Both logos and slogans capture the attention of target audiences and leave lasting impressions, all while tying back to your overall brand identity.

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The Rise of Micro Influencers on College Campuses

In every culture and each generation, influencers have shaped the perceptions and preferences of their peers, affecting everything from fashion trends to political opinions. Influencers decide what is or will become cool. Nowadays, it’s easier than ever for influencers to digitally share what they’re excited about—and savvy marketers have taken notice. 

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